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Better Marketing

Finally, someone in the media states the bleedin' obvious, that Apple is a much better advertiser than many of its competitors. Case in point, the ads that Motorola have been running for its new Xoom tablet are, to put it mildly, a big cluster. Instead of following Apple's lead and simply (but elegantly) showing you what their product can actually do for you in eveyday life, Motorola has decided to eschew such money-making ideas, and instead opted to show you how, once activated, their Xoom tablet will transform into a spaceship that will surround you and fire its jet engines as it hovers above the ground. Or something.

How some folks make it in the advertising world is beyond me. True, some rather annoying and confusing commercials actually seem to work for some companies, but it's looking like the Xoom tablet isn't among that elite. And while some wacky ads are kind of cute, and definitely memorable, they don't really tell me about what the product being sold actually does in real life. Whether it's a talking lizard, an insurance agent appearing like a genie after the recitation of a jingle, or a computer tablet turning into a spaceship, these commercials may amuse me, annoy me, or make me go 'wow' at the special effects, but they don't do much to sway me toward the product being advertised.

And isn't that the entire purpose of a commercial?

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