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The Curious Case of the Missing Audience

The rom-com Bros debuted in theaters over the weekend. It was projected to open with $8.8 million at the North American box office. Instead, it stumbled with $4.8 million. The movie's co-star and co-writer, Billy Eichner, has made headlines after tweeting about the film's lackluster opening. He seems to blame homophobia for the poor showing for the movie about two gay men who attempt to navigate their attraction toward one another. Maybe he's right? Maybe not? Full disclosure: I haven't seen Bros yet. Not sure if I will. I didn't find the trailer to be all that amusing. And, for the record, I've gone to see a lot of movies featuring gay characters over the years. This one just didn't grab me. Maybe it didn't entice others to go, either? Gay or straight. I'm not the only who thinks there may have been other reasons why folks didn't go see it.