Perhaps you've the seen the signs? Various advertising billboards around town have sprouted-up, attempting to make a connection with a static object and a live social media account. This is a product of Adams Outdoor Advertising Company, and they even have a web site devoted to it. Here they tout one of their more pronounced billboard messages: 'Our first tweet was hand-painted.' They go on to explain how they come to equate their business with that of social media: