I'm bad with knowing the generations. Baby boomers seem to have a two-decade span of categorization. A cursory Internet search tells me that I am part of Generation X, which would appear to inhabit another twenty year chunk of time, from 1965 to 1984. I also appear to belong to Generation Y, and Millenials encroach on the end of X's time span. It's all very confusing. One thing I do know for certain: I am 40-years-old. And, from what I can tell from many of the cues of commerce and pop culture surrounding me at every turn, this is my time. More specifically, it is a time of notice for people in my approximate age-range. Allow me to explain.